Feb 5, 2013

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Dead Island Sold Over 5 Million Copies

Dead Island Sold Over 5 Million Copies


Deep Silver announced today that the first Dead Island title has surpassed 5 million copies sold worldwide. These copies include both physical and digital versions. Sales are still strong for this 2011 zombie action title. Koch Media CEO, Klemens Kundratitz, commented:

“While others focus on ever-increasing development budgets and driving brand messages via ballooning marketing expenditures, Deep Silver stands for hitting the zeitgeist, innovation and fresh gameplay. Dead Island has an incredibly active and enthusiastic community, and we are thrilled to welcome the five millionth player to the world of Banoi. This once again proves that venturing into new waters in terms of games publishing does matter for success and that even at the end of a console cycle new IPs can be created and nurtured into lasting franchises.”

Menno van der Bil, International Commercial Director for Koch Media, added:

“We’re very proud to have achieved five million units sold worldwide! We see this sustained excellent performance as a particularly good omen for the projected sales of Dead Island Riptide, our upcoming next installment, that will be released later this year. The continued success of Dead Island has proven that we’re on the right track with our overall IP strategy for Deep Silver. Further new IPs with an innovative angle and maybe even a surprising touch can be expected from Deep Silver.”

[Source: Deep Silver]