Jul 25, 2012

Posted by | 0 Comments

Sins of a Solar Empire: Rebellion Sets Sales Record

Sins of a Solar Empire: Rebellion Sets Sales Record

Since its release in June of this year, Stardock’s Sins of a Solar Empire: Rebellion has sold over 100,000 units. This makes it the fastest-selling title in the company’s history.

Another interesting thing to note is that Rebellion is the first major title from Stardock to not be released at retail. Instead it was released on Steam, GameStop, and direct from Stardock initially. Brad Wardell, president and CEO of Stardock, commented about Steam and its possible ‘cannibalization’ of sales from GameStop and Stardock:

“When we combine our direct sales of Sins of a Solar Empire: Rebellion with the sales from GameStop, we see unit sales similar to what we’ve seen previously when at retail. This contradicts our projection that sales via Steam would share the overall digital pie we’d previously seen. Sins of a Solar Empire: Rebellion on Steam didn’t cannibalize its GameStop or direct sales.”

“Normally, when you get sales figures, the publisher is talking about overall sell-in, not sell-through. But that figure is largely irrelevant, other than sounding awesome because anything that doesn’t sell at retail later gets marked down or returned.”

“I remember it was somewhat dramatic in the community when we announced that Sins of a Solar Empire: Rebellion wasn’t going to be at retail. The reason was because we have moved away from having set release dates, which are largely announced for to kickoff presales, or for shareholders and retail distributors. Now we don’t plan a release date until the game has reached a quality level where we feel comfortable doing so.”

“Retailers require a six-month lead-in to reserve shelf space for indies, and that’s if you can get in. By contrast, with Sins of a Solar Empire: Rebellion, we didn’t set a release date until after the public BETA feedback was universally positive.”

Due to how the Steam sales had replaced the numbers that Stardock would have seen via sell-in, the company is re-evaluating its global retail strategy with future titles. Upcoming titles The Political Machine 2012 and Elemental: Fallen Enchantress will be released digitally via Steam, GameStop, and other digital distributors instead of having a retail release.

[Source: Stardock]