Apr 12, 2012

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Mass Effect 3: Guilty of False Advertising?

Mass Effect 3: Guilty of False Advertising?

Remember that controversy about the Mass Effect ending? As it turns out, it appears that Bioware may have mislead gamers as to how they would determine the outcome of Mass Effect 3.

A number of gamers were disappointed by the outcome of the game, and one went even so far as to file a complaint with the Better Business Bureau. He claimed that the advertisements for the game were misleading, and that what you did in the game had no actual outcome to the end.

In a blog post addressing the issue, some valid points were raised:

The issue at stake here is, did Bio Ware falsely advertise?  Technically, yes, they did.  In the first bullet point, where it states “the decisions you make completely shape your experience”, there is no indecision in that statement.  It is an absolute.  The next statement is not so absolute.  It states “your choices drive powerful outcomes”.  A consumer would have to very carefully analyze this statement to come to a conclusion that the game’s outcome is not “wholly” determined by one’s choices.  This statement, really though, is very subject to interpretation.  Also this is just a small example of their advertising and does not take into account anything that might have been said, as far as their public relations and other advertising campaigns.

Do you feel Bioware and EA falsely advertised the game? What should be learned from all of this controversy is that developers and game companies need to be careful about how they advertise their products.

[Source: BBB]