Mar 27, 2012

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NPD Reports Digital, Social/Mobile Games Were Almost Half Of Game Sales Last Quarter

NPD Reports Digital, Social/Mobile Games Were Almost Half Of Game Sales Last Quarter

According to the NPD Group, consumers spent roughly $3.3 billion on games outside of traditional retail in the United States and in key European markets last quarter. $2.04 billion of the total $4.5 billion amount NPD reportedĀ for total packaged software sales at retail was spent by the U.S. during the October to December 2011 period.

The non-traditional category the NPD reported includes full game downloads, DLC, used games, game rentals, subscriptions, social network games, and mobile games.

In the previous quarter, the U.S spent $1.64 billion compared to $1.3 billion dollars they spent on new games.

Europe’s non-retail sales between their three largest video game markets netted a total of 1.29 billion with $508 million of that coming from the UK, $461 million coming from Germany, and $320 million coming from France.

Are you surprised to see video games being sold more through non-traditional avenues? Sound off in the comments section below.

[Source: Gamasutra]