Feb 29, 2012

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Sony is Open to Launching IP for Social and Mobile Platforms

Sony is Open to Launching IP for Social and Mobile Platforms

Facing stiff competition from the recent genesis of widespread iOS and Facebook gaming, console manufacturers like Nintendo and Sony need to start thinking about the road ahead. Nintendo seems unwilling to budge on taking advantage of this fervor by licensing any of its properties. However, Sony views this as a mistake. In an interview with IndustryGamers, President of Sony Worldwide Studios Shuhei Yoshida expressed his interest in leveraging hype for key franchises through appetizing experiences on Facebook and mobile platforms:

We’ve been discussing [that possibility] and if you noticed, we released an inFamous themed Facebook game at the launch of inFamous 2. So we are experimenting, and I don’t necessarily believe we’re competing against cell phones or social networks – because everybody uses Facebook and lots more people have cell phones and smartphones already. With people’s lifestyles, they’re always connected and engaged socially, so why not put our IP on there… or give some small experience [related to our IP] . . . we like the idea and will continue to experiment to see how best we can use this new medium to connect to our new IPs.

Shuhei believes that upselling consumers by attracting them to a brand on Facebook or mobile platforms, while saving the full experience for consoles, could pay off, and the company certainly seems interested in trying.

Should Nintendo approach the casual gaming market in the same way? Let us know what you think in the comments below.

[Source: IndustryGamers]