Feb 3, 2012

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New TV Show is Set in the World of The Sims 3

New TV Show is Set in the World of The Sims 3

UK television broadcaster Channel 4 launched a new online series. What makes this series stand out is the use of EA’s life simulator The Sims 3 instead of real live people.

According to Channel 4 and producer Somethin’ Else, SuperMe is unchoreographed. Four Sims, called the “SuperMes”, are placed into certain situations and how they respond to those are recorded. Each Sim has their own unique personality and traits. The team hopes to follow each Sim around and record their daily interactions for this observational documentary.

Somethin’ Else’s chief creative officer, Paul Bennun, explains:

“This is one of the most exciting projects we have made yet and points to the future of interactive storytelling.”

“It’s incredibly moving and funny at times, and a true collaboration between humans and robots. We have become very attached to them. We are delighted to be able to work with Channel 4 Education to make it real.”

The Sims UK business lead, Claire Ridley, also added:

“It’s no surprise a game like The Sims 3 can be put to such creative use, but we are still incredibly excited by this truly novel use of our world-beating technology.”

Overall, I find this to be a great way to combine a genre such as The Sims with television that is not only entertaining but educational as well. The first episode is available online to watch on the official site.

[Source: Televisual via Gamasutra]