Nov 30, 2011

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Nintendo Sales Up, Partially Thanks to Black Friday

Nintendo Sales Up, Partially Thanks to Black Friday

Nintendo revealed that the Wii saw its best Black Friday in its five-year history, with over 500,000 units sold over the post-Thanksgiving weekend. Deals like the $99 Walmart/Sam’s blue Wii probably helped spur sales, along with the release on November 20 of The Legend of Zelda: Skyward Sword, which has sold 535,000 units, and has hit the record books as the fastest-selling Zelda title in franchise history.

The 3DS also sold well this Black Friday weekend, with several bundles and deep discounts driving purchases, not to mention the recent release of Super Mario 3D Land, which also sold over 500,000 units, and is now known as the fastest selling portable Mario game ever.

Nintendo of America boss Reggie Fils-Aime remarked:

“What this has been able to do is drive our Nintendo 3DS business in only eight months to surpass the full first year volume of the original DS and we still have the bulk of the holiday to go, and we still have the launch of Mario Kart 7 to continue driving our full-year sales.”

The question is: will the holiday season be enough to help pull Nintendo out of the red? Only time will tell.

[Source: Industry Gamers 1, 2]