Oct 20, 2011

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49% of Gamers Don’t Buy DLC

49% of Gamers Don’t Buy DLC


Recently, EEDAR (Electronic Entertainment Design and Research) released the results of an extensive survey of gamers in regards to their DLC-buying habits that show that approximately 49% of gamers don’t purchase DLC.

The three top reasons such a huge chunk of gamers don’t opt for purchasing additional content? Privacy issues, lack of return policy, and high cost. Despite these large numbers, EEDAR expects DLC sales to grow, expecting $1 billion in DLC revenue in the US alone for 2012. (No wonder online passes and day-one DLC are so popular, right?)

The report concluded that if publishers want to further increase DLC purchases, they must address some of the issues cited by the 49% of gamers who don’t purchase DLC.

Personally, I am not one who buys DLC very often. Usually my DLC purchases come when I buy the GOTY edition of a game (which comes packaged with all DLC). I do think that movements like LA Noire’s season pass and Uncharte 3′s Fortune Hunter’s Club are movements in the right direction, by letting you purchase a bundle of DLC at a discount.

[Source: Wired]