Oct 10, 2011

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Qwikster is Dead; Long Live Netflix

Qwikster is Dead; Long Live Netflix

Less than a month ago, Netflix made an announcement that puzzled many of their customers: Netflix would be spinning off its disc-by-mail business to another entity and a new website, Qwikster. Users who wished to subscribe to both streaming (Netflix) and DVDs by mail (Qwikster) would be forced to manage two accounts, to payments, and two queues. Announced in the middle of the night, and with the twitter handle @Qwikster, jokes quickly accumulated.  It seemed like a terrible decision, especially the name change, and many struggled to understand Netflix’s corporate rationale for the split.

Today, it seems, Netflix has admitted (what consumers had said all along): Qwikster was a terrible idea, and no longer exists. In fact, type the url qwikster.com into your browser, and you’re redirected seamlessly to netflix.com instead.

“It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.

This means no change: one website, one account, one password… in other words, no Qwikster.”

The September price change will still remain in effect–so no more combined discount for those streaming and receiving DVDs by mail, but you can still manage your queues, account, etc., all in one place, and you don’t have to deal with the ridiculous name change.

As far as the game-by-mail market that Qwikster was originally going to delve into, the New York Times reports that it is “undetermined” whether Netflix will still pursue games rental now that Qwikster is no more: possibly good news for Gamefly.

[Source: Netflix via Twitter]