Sep 28, 2011

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Square Enix: Final Fantasy XIV “Greatly Damaged” Brand

Square Enix: Final Fantasy XIV “Greatly Damaged” Brand

One year out from launch, Square Enix’s MMO Final Fantasy XIV is not doing well. Subscription fees were put on hold at launch as Square struggled to fix what many thought to be a broken game. Critics and gamers alike have been disappointed with everything from the game’s controls to its battle system and archaic user interface. With no PS3 release date on the horizon and the game’s current struggles, it’s easy for me (as a huge Final Fantasy fan) to call this game a botched release and It seems that Square Enix CEO Yoichi Wada agrees with me.

Speaking to the press yesterday, Wada declared that Final Fantasy XIV has unquestionably damaged the Final Fantasy brand name as a whole, and the company has realized it needs to step in to right their wrongs.

“The Final Fantasy brand has been greatly damaged. We’ll continue with our reform work, which basically amounts to fully redoing the game, and hope to revive the FFXIV that should have been released.”

Personally, I feel that the Final Fantasy name was damaged well before XIV came along, but at least Square Enix is setting out to make things right in a big way. Don’t be surprised if the game becomes free-to-play before too long. In the meantime, Square Enix’s decision to give focus to their incredible back catalog (a Final Fantasy X HD remake is on the way) is a good sign.

Do you play Final Fantasy XIV? Would you be interested if Square revamped the game and made it free-to-play? Sound off in the comments below.

[Source: Gamasutra]