EA Acquiring PopCap for $750M
After rumors that an unknown buyer was planning on purchasing PopCap for around $1 billion, today the news became official: the buyer is EA, and the price is $750 million, $650M of which will be cash, the rest in shares.
PopCap, which has been successful on the backs of games such as Bejweled, Plants vs Zombies, and Peggle, among others, will now become part of the EA family, along with PlayFish and Chillingo, other companies recently acquired by EA.
EA CEO John Riccitiello commented on the purchase,
“EA and PopCap are a compelling combination. PopCap’s great studio talent and powerful IP add to EA’s momentum and accelerate our drive towards a $1 billion digital business. EA’s global studio and publishing network will help PopCap rapidly expand their business to more digital devices, more countries, and more channels.”
This news isn’t surprising, as EA was one of the lead candidates when the rumor originally surfaced, as the company has been very active in buying successful causal and mobile game companies recently. It will be interesting to see how this new relationship will affect gamers, however.